blog：The Web Auteur
Most Hollywood executives shudder when it comes to putting their shows on the Web. They fear a reprise of the piracy that decimated the music industry as viewers demand more and more free content.
Hulu.com, the online video site owned by NBC Universal, News Corp. ( NWS - news - people ) and Disney ( DIS - news - people ) that features hit TV shows, rolls ads before the shows and attracts 40 million viewers per month but reportedly has yet to turn a profit. YouTube, which was supposed to serve as a fertile garden for studio executives to pick fresh ideas, has yet to produce a hit TV show. And despite Hollywood’s best efforts, almost every movie can be downloaded illegally moments after it hits theaters.
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