blog：The kingpin is being sly about its next move.
YouTube is somewhat circumspect about what’s next. Margaret Gould Stewart, 38, the head of user experience at YouTube, says she is seeing more comments on videos and more efforts to link together diverse content. Slowly but surely, Stewart has learned, online video is moving from a largely passive medium to a far more interactive one.
“When you work in user-generated content, you are co-designing with a couple of million people,” says Stewart. For her, it’s the only way to approach an overwhelming load of content and guide the company by way of its own audience.
YouTube continually looks at how people watch all the footage, which ranges from professional to pathetic in quality. If Google figures out how to give viewers more of what they want, it might be able to give advertisers more of what they want. Stewart is working on ways to adapt videos to whatever screen a user is viewing, from a small mobile device to a big screen where friends pool their most-loved videos for a party. Another possibility: pushing videos to others through a system she calls ShareTube. Yet another: YouTube or its users might create virtual video networks made up of select comedy shorts, say, or news. In effect, a million networks on the fly.
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